An audiobook platform featuring all-original stories, with all-original talent.
Alexander features a selection of hour-long audio stories written by pulitzer prize winning authors, narrated by academy award winning talent. Following a brand refresh by Studio Kiln the previous year, I expanded the identity further for social media during my internship.
Building the new social strategy from the ground up, conducting market analysis, and designing a completely new set of content types and colour schemes, we developed a content-focused experience featuring bold typography and engaging audio snippets.
Eye-catching text and audio snippets create 'Headlines,' a scrolling rolodex-like feature designed to lure you into the stories.
Alexander can position itself as a platform for independent authors, while revealing unique insight behind the stories.
Guest takeovers allow for curated collections, while growing the Alexander brand through partners and ambassadors.
Sector Technology
Media
Services Visual Identity Motion Design
Credits
Creative Direction
Charlie Hocking, Nathan Smith (Studio Kiln)