America



The American flag has been studied extensively, and is one of the most recognisable symbols ever produced, however the broad contexts in which it has been used have proposed contradictions, associations, and new meanings as a result.

From political associations to placement on consumer products, the flags meaning is often shaped and conflicted by the context it is involved in.




America is a research-led project exploring the complex and contradicting meanings of the U.S. Flag.



A variety of artefacts, academic texts, and news articles are scattered; creating juxtapositions and relationships in the space between. 



The project involved curating sets of material, and creating frameworks for the content to sit.




News Articles, op-eds, and web screenshots act as prompts for discussion, allowing viewers to debate the ‘meaning’ of the flag.



Exhibition pamphlet, designed to feel like a ‘Letter to America’



Infographic exploring the respect surrounding the flag.


Sector
Culture

Services
Art Direction
Visual Identity
Exhibition Design
Print