The Food Exchange — Creative Conscience Global Award Winner 2024



Exposing how UK Government policy has prioritised financial market success over food security for the nation's most vulnerable.

By hijacking the language of the stock market, symbols of finance are transformed into tools to speak through the language of power, and highlight the urgent need for systemic change.




Imposing monoliths near poster centres amplifies the message, while forcing those in power to witness the spectacle.



News articles, personal testimonies, and harmful government policy are featured, speaking truth to power.



Mission statements provide an alternative tone of voice, while representing the unrepresented.



An app provides push notifications, live updates, and a location-based dashboard displaying the stock counts of local food banks. This enables people to make meaningful contributions in the absence of governmental support.



Sector
Social
Culture

Services
Visual Identity
Campaign Design
Motion Design